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MARKETING

Marketing isn’t about using this media or that media. It’s about getting customers.

The world of marketing is changing. Direct-marketing and other easily tracked, consumer-opt-in marketing are becoming the future of advertising. We need to understanding tiny subdivisions of customers instead of large-scale mass-marketing efforts. Marketing is becoming a private conversation between the seller and the buyer.

Integrated marketing campaigns need to be developed far faster than old fashioned marketing campaigns because today's campaigns simply don't last as long. In fact, many interactive parts of an advertising campaign are changed on a daily basis to optimize effect and take advantage of returning customer data.

Traditional media planning and placement still play a part, but today's companies need to take advantage of new media and mobile marketing. Over the past few years mobile short codes have been increasingly popular as a new channel to communicate to the mobile consumer. Brands have begun to treat the mobile shortcode as a mobile domain name allowing the consumer to text message the brand at an event, in store and off any traditional media.

Don't let the future of marketing leave your company behind. We'll work with you to find the marketing solution that fits you today and tomorrow.

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