You need to know what your Return On Investment (ROI) is when considering any advertising campaign. A simple way to measure whether your campaign is successful is by determining your break-even point. Just divide the cost of your campaign by the average lifetime value of a customer. (Example: $100,000 advertising campaign ÷ $5,000 customer value = 20 new customers needed to break even.)

Our first goal is always to learn about your business and then determine how to improve profitability. Of course, good advertising is more than just crunching numbers. It takes a strong creative approach to reap solid returns.

DPI can show you how to use tools like Data Mining, Customer Relationship Management (CRM), Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to maximize your ROI, while integrating fresh creative with traditional and new media.