Whether it's new media or traditional media, you'll need a carefully integrated campaign derived from comprehensive communication and marketing plans. By working on concepts that can be assimilated into both traditional advertising media and new media, you'll promote ideas that reach your customers in new ways.

Why You Should Consider New Media
New media presents the ability to individualize information and simultaneously deliver that information to an almost infinite number of people. Those people then share control over that content and can respond to it electronically. Web-sites, e-mails, mobile devices, podcasting, electronic kiosks, CD-ROMs, DVDs and even video games all play a part in what we now call new media and should be considered in any comprehensive marketing plan along with traditional media like television, radio, newspaper and magazine advertising.