Marketing synergy occurs when many advertising disciplines interact harmoniously to increase your company's profits.

Since advertising curriculum frequently overlap, synergies between functions means prudent use of your time and money. Branding can fuel marketing. Creativeness will promote branding. Collaboration fosters creativity. Media choice is driven by collaboration. And, branding is promoted by media decisions. The same is true for developing multiple media channels when planning assures integrated communications.

Each part of DPI, from media planning and media buying to branding and internet marketing, not only sustains the other, they boost effectiveness within the entire campaign from conception to completion. Choose DPI for the complete integrated solution to your marketing needs.